Chart new pathways to bold objectives through facilitated board, SLT and cross-functional planning that integrates brand, culture and corporate strategy to reimage your stakeholder value on a profoundly human level.
Inspire the hearts, minds and desired actions of your stakeholders through creative design and content innovation that brings new levels of awareness, understanding and possibility with every interaction.
Invite stakeholder participation in your civic mandate or purposeful value proposition using marketing-science and digital media to fuel connected communications ecosystems that earn people’s Active Goodwill™.
We specialize in bespoke initiatives that deliver transformational outcomes for Impact Organizations.
Produced a break-through, emotionally-connective, creative campaign for a Canadian industry association that demonstrated the power of its advocacy to drive increased voluntary memberships.
Developed a complex stakeholder engagement campaign for a Canadian regulatory organization - to close knowledge gaps and prompt informed consumer actions in residential real-estate transactions.
Redesigned the visual identity, advocacy value proposition and brand positioning of a finance industry member association that collectively contributes over $5 billion to the Canadian economy.
Facilitated SLT, Board and divisional design sessions to author the new four-year strategic plan + key initiatives roadmap for an Ontario–based industry association representing over 50,000 health care practitioners.
Led the strategic repositioning of an Ontario-based consumer protection organization and implemented a creative, consumer education campaign to build understanding and engagement in its mandate.
Designed and produced a high-profile public education campaign for a major trade association that was instrumental in changing the Highway Traffic Act in every jurisdiction across Canada.
Engaged by a major Canadian financial organization to lead cross-functional teams in co-creating, launching and operationalizing a new human-centric purpose as part of a $165 million acquisition / integration effort.
Supported a high-profile not-for-profit on a mission to end anti-Black systemic racism in corporate Canada by providing pro-bono resources on the launch and rollout of its ground-breaking racial equity playbook.
Designed and implemented a custom research program that led to ground-breaking stakeholder insights and a measurement framework to track year-over-year impact of an arms-length government organization.
Implemented an innovative and creative shareholder engagement program with an investment bank for an ESG-focused private company toward its share restructuring vote and major capital raise.
Facilitated high-stake conversations between board members of a global industry federation experiencing regional inequity + operational and interpersonal challenges, due to post-pandemic conditions.
Led multi-day planning for the management team and institutional investors at a Green Tech start up to plot milestones toward a mission-critical Series B Raise, while ensuring proper process & governance.
Developed a cultural brand strategy and integrated communication plan to strengthen an industry association's leadership in the organic and natural health industry.
Developed an innovative change engagement model for the Internal Communication and Culture team at a Canadian Pension Fund to support a $200 million digital transformation.
Supported an energy company owned by a pension fund on the path to net zero, to redefine its employer brand and organizational culture amid strategic expansion into energy transition minerals.
