What makes Method’s thinking unique is our Creative Process. Developed and adjusted over half a decade, it is built on proven practices that maximize conceptual time, thereby minimizing soft costs. We invite our clients to take part in the process early, so collectively we develop award-winning creative that’s on the mark tactically. Each piece of communication – from stickers, tags, billboards and online – is well designed, relevant and impactful.

Combustion

Ignite the ideas This is where it starts, scope of work definitions, hosting collaborative sessions to identify the key client deliverables and success measurements.

Germination

Nurture the ideas We use team assignments to immerse ourselves in the landscape and life of the core target to explore their interests, psychographics and barriers. By experimenting with a product and/or service we gain crucial knowledge about its challenges and strengths. Armed with this insight, we take to unconventional brainstorm environments designed to challenge existing patterns, perceptions, concepts and ideas. Through formal lateral-thinking tools we push both our client and ourselves to break out of the obvious. From there, smaller teams harvest ideas and collaboratively build concepts for integrated output to maximize awareness and synergy.

Fusion

Craft the idea into art “Scratch Sessions” are conducted (named for the quick sketches/doodles produced during the session) to identify breakthrough creative directions and opportunities. We then develop creative that comprehensively communicates and reinforces product/brand attributes or positioning. We have a single-minded focus on consumer relevancy by making an offer or a product unique and ownable to the marketer. There are also possible long-term propositions with development of equity-based themes and styles.

When developing products, concepts are explored further through clay sessions and model building. By experimenting with rudimentary shapes and forms, movements are captured which are then translated into the ideas that will ultimately form the building blocks into which the final product springs fourth from.

Disruption

Drop the message into the market This is when the consumer experiences the brand/product interactively, and they are converted from a buyer to a brand/product ambassador. Based on the interaction, a feedback loop is created and we begin the process all over again, the customer becomes an integral part of the brand/product experience.

We invite our clients to enter a final stage of the process (when applicable), to work with us measuring the success of the program. We are confident in the performance of our output and will work collaboratively (as part of our communications consultancy) on the insights learned before and after we enter the creative process to ensure the maximum ROI on all our projects.